Frequently asked questions about subtitling

Why should I add subtitles to a video?

Besides being used for marketing and to promote companies or products, audiovisual content is increasingly present in social media. Take Facebook, for example, a platform on which 85% of videos are viewed without sound. Subtitling can help you grab a viewer’s attention.

How are subtitled films delivered?

We usually deliver films with hardcoded subtitles, which means they are permanently embedded in the video, just like the movies you watch in the cinema. We can also provide the subtitles in a separate file with the appropriate time coding.

Why does it seem like subtitles are always incomplete?

Because there are time and space limitations, subtitling uses a more succinct and objective language, conveying the most important ideas rather than literally transcribing what is being said or described in the film.

Are there different subtitling formats?

Given that subtitling follows a specific set of rules and procedures, different formats can be used depending on the desired outcome, ranging from conventional subtitles to closed captioning for the hard of hearing.

Can a subtitled film be used on all platforms?

It is very important that you tell us where you will be sharing your video as the rules for subtitling a film are different to those of an online platform such as YouTube or Vimeo, for example, which use their own subtitling system with specific rules.

Do you need a script for subtitling?

Although not required, it can help to considerably save time in subtitling and provides information that will make the process smoother and improve quality.

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